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Focus Groups

Conducting focus groups post-survey enables you to dive into key themes and findings from survey results.

Focus Group Tips:

  • Invite participants who self-identified as interested from the survey and/or who have volunteered to join focus groups.
  • Conduct several focus groups within 30-60 days of the survey to maintain momentum and ensure thoughts and ideas stay top of mind.
  • Include 12-15 participants maximum per focus group.
  • Use a neutral party to conduct the focus groups to ensure your employees are comfortable and can share freely.

Here are some sample discussion questions.

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